is a  conceptual rebrand of the world’s largest non-profit organization for folk music. The goal of the rebrand is to modernize and create a concise, easy to follow brand guideline that was not previously in place within the current branding of the organization, while keeping the same feeling that the Philadelphia Folksong Society has instilled since 1957.

*disclaimer: This is not an official rebrand of the Phildelphia Folksong Society, just a proof of concept.